Business english, Insights into business, Teachers book, Lannon M., Tullis G., Trappe T., 1993

Business english, Insights into business, Teachers book, Lannon M., Tullis G., Trappe T., 1993.

   Insights into Business is intended as an intermediate to upper-intermediate Business English course both for students of business and practising business people. It provides students with an authentic framework in which to develop their understanding of key areas of contemporary business, while at the same time giving them the opportunity to improve their language skills through a wide variety of relevant and challenging activities.

Business english, Insights into business, Teachers book, Lannon M., Tullis G., Trappe T., 1993


Management Styles.
This activity will provide the students with an opportunity to practise giving and asking for advice based on the themes studied throughout the unit. The activity involves both Student A and В in detailed preparation and sufficient time should be allowed for this. The A Students should use this time to prepare all the information that they know about the country chosen (their own country or one they know well). They should go through the instructions provided, point by point, writing down the advice that they will give to the В Students. They may wish to refer back to the lead-in section for some information and you should provide help concerning vocabulary when needed or. if available, encourage them to use an English dictionary. The В Students should use this time to prepare a list of questions to ask The A Students. Check that the students arc preparing properly formulated questions about specific situations, like those provided for them in the examples and not questions like: What about the use of language? or Tell me about non-verbal communication etc.

Contents.
Introduction.
1 Company Structures.
2 Recruitment.
3 Management Styles.
4 Advertising and Marketing.
5 Franchising.
6 Japan and the Business World.
7 Business and the Environment.
8 Retailing.
9 Banking.
10 The Stock Exchange.
11 Corporate Alliances and Acquisitions.
12 The Small Business.
13 International Trade.
14 Insurance.
15 Corporate Identity.



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