Английский в средствах массовой информации, Mass Media English, Насырова Г.Н., 2011

Английский в средствах массовой информации, Mass Media English, Насырова Г.Н., 2011.

Учебное пособие «Английский в средствах массовой информации / Mass Media English» предназначено для слушателей, обучающихся по направлениям «Международные отношения», «Зарубежное регионоведение» и «Реклама и связи с общественностью», а также для широкого круга лиц, совершенствующих свои знания в английском языке. Представленные в пособии гемы соответствуют европейским уровням В1-В2 или уровням Intermediate/Upper-Intermediate. Данное пособие может быть использовано в качестве дополнительного материала на практических занятиях по английскому языку. Цель пособия — расширить лексический запас слушателей, научить их извлекать фактическую информацию из текста и далее последовательно и ясно выражать свои мысли на заданную тему.




What Makes A Good UN Secretary-General?
When Norwegian Trygve Halvdan Lie went to New York to become the first UN Secretary-General in 1946. expectations were low. The UN’s founders saw the job as essentially bureaucratic, to be filled by a “good chap” who would run the place smoothly. But this role has changed significantly over time. “Without any loss of responsibilities, other responsibilities have crept in — among which, one could describe as acting as the world’s conscience.” says Professor Adam Roberts, the leading academic expert on the UN. Prof Roberts believes this role began with Dag Hammarskjöld, the second Secretary-General, who led the organisation during the most intense times of the Cold War. in the 1950s and early 1960s.
Finding the role intensely frustrating — he upset the Soviet Union so much that Nikita Khrushchev called for the role to be abolished — Hammarskjöld found himself thinking of things the UN could try and do. In particular, Roberts credits him with playing a “very creative role” in assisting the development of UN peacekeeping. But the end of the Cold War changed everything — or at least it seemed at the time. The UN Security Council found itself ready to fulfil its founding ideals. Following action taken against Iraq for invading Kuwait in 1991, the UN soon found it was engaged in peacekeeping missions around the globe. But Sir Marrack Goulding, one of the top officials during the time, says it was a period of missed opportunities. “The member states did not respond to the demand created by the end of the Cold War. and we were incredibly stretched.” he recalls. “We didn’t get the staff we needed, and as a result some pretty awful disasters took place — in Bosnia. Somalia. Rwanda.”

CONTENTS
Предисловие
Методическая записка
Unit One. DIPLOMACY AND POLITICS
Text I. What Makes a Good UN Secretary-General?
Text II. China’s Panda Politics
Unit Two. WORK AND WORKPLACE POLITICS
Text III A. Expats at Work
Text III B. Do's and don’ts to Better Understand France and the French
Text IV. The Workplace Jungle
Text V. Looming Pitfalls of Work Blogs
Unit Three. EMPLOYMENT AND RETIREMENT
Text VI. The City Takes a Sabbatical
Text VII. The Afternoon Nap Attack
Text VIII. The Silver Tsunami
Unit Four. IN SEARCH OF A BETTER LIFE
Text IX. Downshifting
Text X. Thousands Dream of Downshift
Text XL A Rich Life. Space and Good Friends
Unit Five. EDUCATION AND TEACHING
Text XII. A Very Chinese Revolution
Text XIII. A New Kind of Elite
Text XIV. Communing through Cleaning
Unit Six. LEARNING A LANGUAGE
Text XV. The Language We Speak Shapes How We Think
Text XVI. How To Leant? Early and Often
Text XVII. Liverpudlian Who Learnt Chinese is Wok'n'roll Star
Unit Seven. THE ENGLISH LANGUAGE
Text XVIII. Across All Cultures. English Says It All
Text XIX. How ‘OK’ Took Over the World
Text XX. Texting Shorthand Gr8s on Purists. But It Has its Charms
Text XXL Why do some Americanisms Irritate People?
Unit Eight. EVERYONE IS DIFFERENT
Text XXII. Japan's Mystery of Majesty
Text XXIII. British Sangfroid: an Outdated Stereotype
Unit Nine. CUSTOMS AND HABITS
Text XXIV. A World of Insults: Mind the Gaffe
Text XXV. Vongolе? Hold the Cheese
Text XXVI. Why Taste is as Regional as Dialect
Unit Ten. FAMILY AND RELATIONSHIPS
Text XXVII. Bunking in with Mom and Dad
Text XXVIII. Friendship in an Age of Economics Supplementary Unit
Text A. On the Origin of Laughter
Text B. Hard to Believe the News? It Must Be April I
VOCABULARY REFERENCE
SUPPLEMENTARY READING
Text One. Gorbachev and Reagan Playing Chess
Text Two. The Retiring Kind
Text Three. Ageing Italy Leans on Immigrants
Text Four. Time Talks
Text Five. Which Class do I Take to Learn How to Learn?
Text Six. Glocalizing
Text Seven. Blogging
Text Eight. The American language and the Americans
Text Nine. Colours and Numbers
Text Ten. Greeting Ceremonies
Text Eleven. Behaviour Patterns in Sudan
Text Twelve. The Saudi Women Taking Small Steps for Change
Text Thirteen. Business Etiquette: Never. Ever. Lose your Temper with Officials
Text Fourteen. Following the Rules
Text Fifteen. Beware of the Family Favour Machine in Brazil
Text Sixteen. The Fine Art of Hiding What You Mean to Say
Text Seventeen. What Makes a Great CV?
Text Eighteen. Seven Ways to Impress your Boss
Text Ninteen. On Healthy Food
Text Twenty. English Tea
Text Twenty One. Food Rules of the Brits
Text Twenty Two. The Royal Consigliere
Text Twenty Three. Churchill? A Troublemaker. Lennon? A Useless
Clown. And as lor that Girl Thatcher
Text Twenty Four. The Science of Spending
Text Twenty Five. Smirting
Text Twenty Six. Interviews
Appendix I
Appendix II
Appendix III.



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