Как вести деловую переписку на английском языке, Шеленкова И.В., Никульшина Н.Л., Макеева М.Н., Гунина Н.А., Гливенкова О.А., 2011

Как вести деловую переписку на английском языке, Шеленкова И.В., Никульшина Н.Л., Макеева М.Н., Гунина Н.А., Гливенкова О.А., 2011.
 
   Содержит материал, направленный на формирование знаний норм структурирования и организации содержания деловой корреспонденции и умений использовать эти конвенции для корректного порождения и восприятия английских деловых писем различных типов.
Предназначено для бакалавров и магистрантов всех специальностей неязыковых вузов.




A LETTER OF REPLY.
When replying to a letter or enquiry from clients, associates, customers or colleagues, it is important to maintain an appropriate amount of formality. Your written communication may very well be the first and possibly only correspondence between you and the original sender, so making a good impression is crucial.

• Open your reply letter by making reference to the original letter you received. Use an opening line such as "With reference to your letter" or "Thank you for your letter/email." At this time, paraphrase some of the key points mentioned in the letter you received. Tins lets your contact know that you have grasped his message and understand his position. This is an important element if you are dealing with a boss or customer, and even more important if it is a boss or customer issuing a complaint. Remember not to use his first name unless you are close friends or colleagues and he used your first name in the original letter. For someone you do not speak conversationally with, formal is best. Use the last name preceded by Ms., Mrs. or Mr. if you know the person's name; and if you do not know the name use "Dear Sir or Madam."

CONTENTS
Unit 1. BUSINESS LETTER PRESENTATION AND STRUCTURE  
1.1. Business Letter Appearance
1.2. Business Letter Structure
1.3. Business Letter Indentation Format
1.4. Practice Tasks
1.5. Self-check Questions
Unit 2. ENQUIRIES AND REPLIES
2.1. A Letter of Enquiry
2.2. Structure of an Enquiry Letter
2.3. Practice Tasks
2.4. A Letter of Reply
2.5. Content of Replies
2.6. Practice Tasks
2.7. Self-check Questions
Unit 3. QUOTATIONS AND ORDERS
3.1. A Letter of Quotation
3.2. A Letter of Order
3.3. A Letter Confirming an Order
3.4. Practice Tasks
3.5. Self-Check Questions
Unit 4. COMPLAINTS, CLAIMS AND ADJUSTMENTS
4.1. A Letter of Complaint
4.2. A Letter of Claim
4.3. A Letter of Adjustment
4.4. Practice Tasks
4.5. Self-check Questions
Unit 5. EMPLOYMENT DOCUMENTS
5.1. Resume and CV
5.2. A Letter of Application
5.3. A Letter of Reference
5.4. Types of Letter Readers
5.5. Practice Tasks
5.6. Self-check Questions
Unit 6. SOCIAL BUSINESS LETTERS
6.1. A Letter of Congratulation
6.2. A Letter of Sympathy
6.3. A Letter of Appreciation
6.4. A Letter of Invitation
6.5. Practice Tasks
6.6. Self-check Questions
Unit 7. EMAILS AND MEMOS
7.1. What is Email?
7.2. General Tips for Writing Emails
7.3. The Interoffice Memorandum
7.4. Practice Tasks
7.5. Self-check Questions
LIST OF REFERENCES.



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Хештеги: #учебник по английскому языку :: #английский язык :: #Шеленкова :: #Никульшина :: #Макеева :: #Гунина :: #Гливенкова