This book will introduce you to the core concepts—the anatomy of an A/B test, audience segmentation logic, and the infrastructure to serve and monitor performance. You’ll learn how to define a hypothesis, create eligibility criteria, and select metrics to demonstrate the impact of the test.
Understanding the practical examples detailed in this book will help you integrate this experimentation methodology into your product. You’ll be able to go into conversations with your engineering and product teams with the right vocabulary and tactics to get started.
